Oway Head Spa X ARCO New York
387 Atlantic Avenue
Owayans are meant to represent a way of being, a philosophy of life. Our goal is to promote a healthy and positive lifestyle: an Organic Way of Life. To be Owayans means inspiration, an everyday concept that meets the themes revolving around our circle of good habits and values: biodynamic and organic culture, fair trade, ecology and consideration of the planet, clean chemistry, fashion and design, holistic beauty, health and proper well-being.
We have set up alliances with international fair-trade purchase networks to support the development of poor countries in the world with our products.
From medicinal plants and herbs grown on our biodynamic estate Ortofficina, derive precious essential oils, which become our 100% natural active ingredients and fragrances.
The evolution of Green Chemistry shows that it is possible to obtain products that give excellent results which are produced without the use of harsh and toxic chemicals.
We use Organic Way products, the first professional company in the industry to choose glass for all its bottles and jars.
We believe that using healthier, natural, biodynamic ingredients without chemical treatments, is healthier for our bodies and increases the quality and well-being of our lives.
The developments of Green Chemistry demonstrate that it is possible to obtain excellent products without using aggressive and toxic chemical substances, preferring naturally derived ingredients that improve the hair structure from one treatment to the next.
Pure oils, waxes, butters and vegetable emollients are the key to the effectiveness of all our services. It is our mission to support global development through international networks of fair trade purchases.
Owner / Color Doctor
Gary Levin always knew he was destined for a career in beauty. He has a passion to make people feel and look their best. He began his education under the top stylist of the industry working at Redken and Aveda, quickly ascending ranks at NYC’s top salons. After beauty school he left the salon environment to pursue an editorial career in fashion. Specializing in woman’s hair styling and men’s grooming for fashion editorials, advertising, and celebrity red carpet. Missing the salon life and ready to make his mark in Brooklyn, he opens a luxury boutique salon and spa with goals to revolutionize the industry.
Emilio Borrego, Jr.
CEO / Ring Leader
Emilio started working in the healthcare industry managing and opening private clinics before making the decision to change industries where he could still utilize his business management skills, but also channel his creative energy; the Beauty Industry was that outlet. He has now been working in the Beauty Industry for over 10 years, where he has managed numerous upscale salons and day spas in the prestigious Galleria and River Oaks areas of Houston, Texas. He has organized a multiple of fashion and hair shows as well as charity functions. With his beautifully detailed background he joins ARCO in the dream of revolutionizing the industry.
Vix is an interdisciplinary artist who brings their creativity and eye for detail to the Arco New York team. Originally from North Carolina, they moved to New York in 2012 to study photography at Parsons the New School for Design. When not at Arco, Vix can be found working on commissions for their clients or honing their drawing and painting skills. Being from the south, Vix was raised on southern hospitality and aims to give every client who walks into the door the full Arco experience.
Master Colorist / Artistic Director
With over two decades in the beauty business Anthony Fonseca, Arco’s prestige Artistic Director, has worked in salons stretching the east coast. As a color educator for 8 years and an expert in the field, he aims to bring the salon’s clients the most stylish and modern looks by focusing on the education of himself and the stylists. His specialties include corrective color, bombshell blondes, and extreme fashion possibilities; from silver to pink and everything in between.
Precision Hair Cutter / Texture Queen
Geneva Jeanniton has always had a passion for beauty and transformations before getting into the hair industry over 10 years ago. It humbles her that women and men alike trust her to create, maintain, and even enhance their crowns. The transformations she gives her guests excites and drives her work. It’s not just a new look that they receive, it’s a new attitude. The detail and the aesthetic, as well as the love and passion of this art is a big part of Geneva’s work motto. She has been practicing her craft, building an amazing clientele and always evolving. With a thriving journey so far, she is excited to build, grow and create at Arco New York.
Stylist / Blowout Sculptor
Alex Craze joins ARCO from her hometown of Ohio where she went to the Paul Mitchell School for Cosmetology graduating at the top of her class. She is a talented stylist excited to show New York her amazing skills; whether it’s a great haircut, color or a fabulous blowout! She specializes in bombshell blondes; from icy platinum to that perfect sun kissed natural look.
If you are passionate about holistic beauty and an Organic way of life, please email us your resume to join our Owaynian family.